We have designed the Biz Finder Guide to be intuitive, and logical to use for administration tasks, business-user ad submissions, and finally for the general public. And like any application, there are some basics to setting up the directory, and understanding how it works. Below are some integral processes in creating your successful directory.

Integrating Biz Finder Guide: The Biz Finder Guide is an online application, distributed through a subscription-based usage license. When you purchase the license, we become your technology and marketing partner. If you do not have an existing website, our creative professionals will design an attractive business directory for you, using your input, and images you provide (we also have a library of images to share if needed). If you do already have a website, we will build the Biz Finder Guide using your existing website design. In either case, there is no additional charge beyond our monthly licensing fee and the one-time down payment. In addition, website hosting is provided as part of the monthly licensing fee and is in a controlled, secure environment. (Please note that additional custom work will incur additional costs.)

Populating the directory: One of the most important purposes of creating the directory is that the site must be populated with all your community's local business and restaurant listings, as a free service to them. To do this, we will provide you with a database template in MS Excel for you to transfer any spreadsheet you currently have, and update any listings you do not (if you prefer, we have a service that can assist in this very important process for a nominal fee).

Marketing the site: It is important to market and promote your directory to gain popularity with your business community to 1) make them aware of the directory in the first place to support and advertise in it, 2) show them that you are actively marketing and advertising the directory's usage, and 3) to make the site known to the population to which the business advertisers will want to target.

Easy for your business owner clients: When a business wants to advertise in the directory, they first locate their business listing (that you provided via the data-base spread sheet). In the listing is a link that says "Owner/Mngr: Click Here", which the business owner will click, and then be prompted to login, or sign up. Signing up is easy, fast, and without obligation. Once signed in, the business owner will see their Control Panel with many features they can purchase, subscribe to, as well as edit their account. You, the administrator, sets the cost for these features, and receive 100% of the payments from them (minus any applicable financing fees from the credit card processor).

Easy for you, the site owner/administrator: Most of your role as administrator, beyond marketing the site, is to set the costs of the features using your Control Panel, which you can change anytime.

Revenue: If your site is marketed well, the business community will see that you are able to get out to their local community, in turn, creating a great avenue for them to advertise in. While you are able to set your own costs for the advertising features, you may want to set the costs so it is favorable to advertise on your site vs. other marketing outlets. All payments are made online, through a payment form on your site, using Paypal® finance services.

There are both subscription-based and one-time-pay marketing features. The Restaurant Menu, Business Detail Page, and Banner Ads are subscription-based features, where the client will create their page and payments will be automatically withdrawn from their account on a monthly basis. All payments are made online, and will be sent automatically to your Paypal account. The Classified Ads, Entertainment Ads, and the Event Listings are one-time-pay features. A client will use any of these features, and enter their payment information using the online payment form, which sends the payment to your Paypal account. You are able to keep your revenues in your Paypal account or have them transferred to your business bank account.

Below is a sample revenue model of an established Biz Finder Guide directory:

Features you offer
Cost you set
Qty of subscribers
Total /mo.
Business Detail Page
$25/mo
14
$350/mo
Restaurant Menu
$30/mo
7
$210/mo
Banner Ads
$15
12
$180
Classified Ads
$3
17
$51
Entertainment or Event Listing
$3
9
$27
Business Listings
free
237
$0
 
Your total receivables
for 1 month:
$818

Note: 'Cost' amounts are examples and do not reflect your business community's economic climate. You determine the amount and it could be higher or lower. The 'Qty' is an example of paying members using that specific feature. These results are for example only and real results can be greater or less then shown.

Your Cost: The cost of the Biz Finder Guide includes a nominal one-time initial payment, and a recurring monthly flat licensing fee. The initial payment may be made by check or credit card. The monthly fee will be set up as a subscription-type payment made through Paypal. Please contact us for current rates.

If you have further questions, or an area you would like more detail on, please feel free to contact us using our contact-form.


All the thinking is done on our end, so you can focus on running your business

Below is a screen-shot of the administrator's Control Panel:

The business user's Control Panel is similar, but does not include the Administration Controls as above. It does however include "Edit Account" and "Edit Password" controls along with the Features Tools.

Both include a "Submitted Content" window showing the advertisements and pages submitted, plus a "Rates" window which shows all the current rates for all Features designated by the administrator.

 

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